Surprising Sunday Sights

If you’re like me, then you were no doubt blown away by the surprising events that occurred yesterday.

Pepsi paid $5.4 million dollars in which Justin Timberlake suffered various slapstick humiliations in order to advertise its latest contest. Among the prizes you can win are free downloads from Amazon’s mp3 store. In this seeming throwaway bit was the bombshell. Do you see it?

amazon mp3 store ad
That’s right. Amazon.com is using “DRM-free” as a selling point. Which means that enough people understand what DRM means for them that Amazon* will spend $180000 to point out that its product does not have it.

Of course, this represents a complete 180 in relation to what they’re doing with the Kindle. Things, as our esteemed Mr. Abram would say, are afoot.

* (assuming they paid Pepsi for their share of the ad)

  • http://kongtemplation.com rich

    interesting. i guess i missed that. i was distracted by mr. timberlake. i just came across this >a href=”http://www.cnn.com/2008/TECH/biztech/02/01/amazon.web.services.ap/index.html?eref=rss_tech”>article about how amazon’s expanding into web services.

  • http://kongtemplation.com rich

    interesting. i guess i missed that. i was distracted by mr. timberlake. i just came across this article about how amazon’s expanding into web services.

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